Tourism Accommodation Australia (Victoria) -TAA(Vic) provides advice and advocacy on issues relevant to operators of Victoria’s diverse hotel network of three, four and five star  hotels, resorts and hosted apartment style accommodation properties.

Victoria is a highly desirable destination of choice for domestic and international visitors. Hotels, resorts and hosted apartment style accommodation properties are central to our hospitality and tourism offer.

These properties comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers.


TAA (Vic) provides members a range of operational support, including workplace relations advice; industry benchmarking; compliance and licensing related advice; advice on tourism and planning issues; responses to government submissions and industry research.


TAA (Vic) coordinates networking opportunities to enable members and industry stakeholders to meet, exchange information and discuss issues and opportunities of common interest.


TAA (Vic) represents the rights and interests of members to all levels of government to ensure politicians have regard to them, when making policy decisions that impact our sector.


We collaborate with industry stakeholders to ensure members’ accommodation businesses continue to be recognised as an integral component of Victoria and Australia’s tourism product.

Recent Articles

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    LinkedIn Company Updates

  • 2 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    That's a wrap! A busy event season concludes with one our best for the year - the TAA (Vic) Leaders' Lunch at Crown Melbourne. A great opportunity to hear personal anecdotes and future event visions, from two of Australia's best major event CEO's - Craig Tiley, CEO - Tennis Australia and Tournament Director, Australian Open and Andrew Westacott - CEO - Australian Grand Prix Corporation. Andrew and Craig are pictured here with Dougal Hollis and TAA (Vic) Chair - Ben Sington

  • 10 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Following success at the Tourism Accommodation Australia (Vic) 2018 Accommodation Awards for Excellence as winners of the "Mid-range Accommodation Hotel of the Year" InterContinental Hotels Group (IHG®) now celebrate the completion of a multi million dollar refurbishment to meeting and event spaces at Holiday Inn Melbourne on Flinders, where General Manager Sandra Smith reflects that room theming takes its cues from the four hallmarks of Melbourne - sport, shopping, arts and culture and food. A great central Melbourne meeting location, with ample natural light! #hotels #eventspace

  • 14 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    A wonderful opportunity today for select TAA (Vic) members to hear from Lord Mayor, Sally Capp, regarding the City of Melbourne's priorities and vision for our growing city. The Lord Mayor spoke of the opportunities and challenges that come with population, domestic and international traveller growth; the importance of Melboure's two curfew free international airports; a focus on the 'knowledge sector' as a driver of new business events to our city; the need for regulation of short stay accommodation and the importance of tourism and a vibrant visitor economy. #tourism #hotels

  • 1 Months, 5 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    A wonderful opportunity yesterday to have direct access to Victorian Treasurer, Tim Pallas a mere 10 days out from hashtag#VicVotes2018 and for hoteliers to hear his thoughts on Victoria's 'fiscal future,' should the Andrews Labor Government be returned on Election Day, November 24. Pictured L-R: Ben Sington, TAA (Vic) Chair and Managing Director at The Langham Melbourne, Victorian Treasurer, Tim Pallas and Dougal Hollis.

  • 1 Months, 13 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Confirmation of a surge in the supply of student accommodation for Melbourne, with circa 15,691 student beds in the construction or planning phase. This represents a 74 per cent increase in current supply, bringing the student bed inventory in Melbourne to 37,000. This rapid development in Melbourne is supported by "one of the nation's highest levels of student enrolments and low barriers to entry, compared with Sydney." #investment #education

Working in our industry

The tourism industry has the potential to replace mining as Australia’s key economic pillar. The current growth in domestic and international tourism is a significant economic driver for Victoria that stimulates job growth, investment in infrastructure projects and further development of local communities.

Visit Victoria forecast that visitor spending in Victoria will reach $36.5b by 2025, up from $25b in 2017. An increasing number of visitors to Victoria, willing to spend more, drive the need for our industry to employ an additional 110,000 people by 2025, to meet the forecasted labour demand.

TAA (Vic) has convened a group of senior industry stakeholders to address the challenge of attracting and retaining great people to work in our industry.
This ‘TAA (Vic) Talent Taskforce’ considers a range of structural and personnel issues that impact the availability of staff for hotels and other tourism related businesses. 

We are currently gathering the thoughts of these stakeholders to agree on strategies that will ensure the industry’s future demand for appropriately skilled staff can be met.

$ 5 b
(daytrip and overnight) visitor spending in 2016/17
60 m
nights spent
$ 30 b
projected spend by 2025
staff employed (7.2 per cent of total Victorian employment)
18 m
visitors (15m intrastate, 6.9m interstate)
staff employed, projected to 2025