Tourism Accommodation Australia (Victoria) -TAA(Vic) provides advice and advocacy on issues relevant to operators of Victoria’s diverse hotel network of three, four and five star  hotels, resorts and hosted apartment style accommodation properties.

Victoria is a highly desirable destination of choice for domestic and international visitors. Hotels, resorts and hosted apartment style accommodation properties are central to our hospitality and tourism offer.

These properties comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers.


TAA (Vic) provides members a range of operational support, including workplace relations advice; industry benchmarking; compliance and licensing related advice; advice on tourism and planning issues; responses to government submissions and industry research.


TAA (Vic) coordinates networking opportunities to enable members and industry stakeholders to meet, exchange information and discuss issues and opportunities of common interest.


TAA (Vic) represents the rights and interests of members to all levels of government to ensure politicians have regard to them, when making policy decisions that impact our sector.


We collaborate with industry stakeholders to ensure members’ accommodation businesses continue to be recognised as an integral component of Victoria and Australia’s tourism product.

Recent Articles

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  • 8 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    A new hotel site now has a name, with Singapore's Next Story Group acquiring a 162 room property at 167 City Road in South Melbourne that was initially proposed as an Ibis Styles branded development. As a result, the property will now be Next Story's first LinQ Hotel, when it opens in September (property currently being fitted out). Next (previously Silverneedle Hospitality) have two other hotel assets in Melbourne - the 120 Sage Hotel ( Eastland Shopping Centre) and a NEXT Hotel (80 Collins Street), due to open next year. #hotels #development

  • 10 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Great to have Visit Victoria CEO, Peter Bingeman join Australian Hotels Association (Victoria) members yesterday, as they learned about a focus on 'creative enrichment' to differentiate Victoria's tourism offer. Businesses like Sand Hill Road play an important role in this process. One of the few hotel groups to employ an artistic director, the celebration of arts and culture is central to their product offer, as they celebrate visionary philanthropist, Alfred Felton, whose bequests in the early 1900's were responsible for many of the finest artworks now housed at the National Gallery of Victoria. Pictured: Dougal Hollis, Matt Mullins (Sand Hill Road) and Peter Bingeman.

  • 18 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    The Australian Competition and Consumer Commission (ACCC) has recently provided TAA and AHA with their observations on practices relating to preauthorisation charges made by accommodation providers. Read TAA's summary of the ACCC's recommendations regarding 'best practice,' by clicking on the link below: ACCC advice -

  • 1 Months, 13 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Great to be able to 'support a member' this week with an AHA (Vic) Council lunch seamlessly hosted by Sheraton Melbourne Hotel. Here, hotel general manager Peter Minatsis speaks about Marriott's significant expansion plans in the Asia Pacific region, that will see 1,000 hotels open by the end of 2020 (representing an impressive 40 per cent growth on current hotel assets).

  • 1 Months, 20 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Early start to 'proceedings' this morning, representing TAA (Vic) at the Federal Post-Budget Breakfast. Treasurer, Josh Frydenberg spoke of the Government's fiscal strategy to return the Budget to surplus, for the first time in ten years. He also detailed tax relief measures for low-middle income earners, in an economic climate where the housing market is softening (new dwelling investment down 5.5 per cent in 2019); grazers and the nation are responding to the impact of droughts, fires and floods, and housing prices could fall between 10-16 per cent, adversely impacting consumer confidence. A $100b infrastructure building pledge includes fast rail from Melbourne to Geelong, while a skills package aims to stimulate 80,000 new trade apprenticeships

Working in our industry

The tourism industry has the potential to replace mining as Australia’s key economic pillar. The current growth in domestic and international tourism is a significant economic driver for Victoria that stimulates job growth, investment in infrastructure projects and further development of local communities.

Visit Victoria forecast that visitor spending in Victoria will reach $36.5b by 2025, up from $25b in 2017. An increasing number of visitors to Victoria, willing to spend more, drive the need for our industry to employ an additional 110,000 people by 2025, to meet the forecasted labour demand.

TAA (Vic) has convened a group of senior industry stakeholders to address the challenge of attracting and retaining great people to work in our industry.
This ‘TAA (Vic) Talent Taskforce’ considers a range of structural and personnel issues that impact the availability of staff for hotels and other tourism related businesses. 

We are currently gathering the thoughts of these stakeholders to agree on strategies that will ensure the industry’s future demand for appropriately skilled staff can be met.

$ 5 b
(daytrip and overnight) visitor spending in 2016/17
60 m
nights spent
$ 30 b
projected spend by 2025
staff employed (7.2 per cent of total Victorian employment)
18 m
visitors (15m intrastate, 6.9m interstate)
staff employed, projected to 2025