Tourism Accommodation Australia (Victoria) -TAA(Vic) provides advice and advocacy on issues relevant to operators of Victoria’s diverse hotel network of three, four and five star  hotels, resorts and hosted apartment style accommodation properties.

Victoria is a highly desirable destination of choice for domestic and international visitors. Hotels, resorts and hosted apartment style accommodation properties are central to our hospitality and tourism offer.

These properties comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers.


TAA (Vic) provides members a range of operational support, including workplace relations advice; industry benchmarking; compliance and licensing related advice; advice on tourism and planning issues; responses to government submissions and industry research.


TAA (Vic) coordinates networking opportunities to enable members and industry stakeholders to meet, exchange information and discuss issues and opportunities of common interest.


TAA (Vic) represents the rights and interests of members to all levels of government to ensure politicians have regard to them, when making policy decisions that impact our sector.


We collaborate with industry stakeholders to ensure members’ accommodation businesses continue to be recognised as an integral component of Victoria and Australia’s tourism product.

Recent Articles

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    LinkedIn Company Updates

  • 13 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    A great overview on a range of relevant subject matters was provided by our presenters at yesterday's TAA (Vic) Director of Sales and Marketing Industry Update.  Pictured from left to right are: Jason Balkin, Associate Director Business Development and Bids, Melbourne Convention Bureau, Greg Clerk, Head of Investment Strategy, Hostplus, Stephanie Hamilton, Visitor Economy Manager, City of Melbourne and Jake Coleiro, Area Manager, Melbourne Metropolitan, Expedia. 

  • 13 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    An interesting article regarding the banning of Airbnb leasing of apartments in a new development in the Docklands, that will also house the new Marriott hotel.  The consideration of a piecemeal approach by developers to control such activity reinforces the need for government to instead consider overarching regulation of quasi-commercial Airbnb style accommodation in a residential setting and to provide clarity for all stakeholders regarding how such laws will apply in Victoria.

  • 15 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Great to be able to enjoy a pre-opening experience with the team at Marnong Estate, Mickelham last Friday night. A visionary greenfield project in Melbourne's Sunbury district, Marnong Estate currently boasts a historic homestead, a range of indoor and outdoor meeting and event spaces, including an atrium wit 'skyview' ceiling' the 250 seat Angliss Room, a vineyard, private dining room and the signature 'Bankvale Run' restaurant. Hotel accommodation will follow, in subsequent stages of construction.  This exciting development is being led by General Manager, Gerald Ackroyd (ex CEO/Owner's Representative, Balgownie Vineyard Resort and Spa) and his senior management team Melanie Watson (ex-Sales Marketing Manager, Balgownie Vineyard Resort and Spa) and Executive Chef, Matt Coates (ex-Executive Chef, Sofitel Sydney Darling Harbour).  Gerald and Melanie pictured here with Dougal Hollis and Dimity Harris, TAA (Vic). 

  • 19 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Confirmation overnight of AccorHotels acquisition of Mantra Group. Following this transaction, AccorHotels portfolio will reflect 330 properties across Australia and more than 900 throughout the Asia Pacific region.

  • 24 Days Agoview on linkedin

    Tourism Accommodation Australia (Vic)

    Concerns raised over a range of amenity issues as the number of unregulated whole apartments listed on shared accommodation platforms continues to rise.

Working in our industry

The tourism industry has the potential to replace mining as Australia’s key economic pillar. The current growth in domestic and international tourism is a significant economic driver for Victoria that stimulates job growth, investment in infrastructure projects and further development of local communities.

Visit Victoria forecast that visitor spending in Victoria will reach $36.5b by 2025, up from $25b in 2017. An increasing number of visitors to Victoria, willing to spend more, drive the need for our industry to employ an additional 110,000 people by 2025, to meet the forecasted labour demand.

TAA (Vic) has convened a group of senior industry stakeholders to address the challenge of attracting and retaining great people to work in our industry.
This ‘TAA (Vic) Talent Taskforce’ considers a range of structural and personnel issues that impact the availability of staff for hotels and other tourism related businesses. 

We are currently gathering the thoughts of these stakeholders to agree on strategies that will ensure the industry’s future demand for appropriately skilled staff can be met.

$ 5 b
(daytrip and overnight) visitor spending in 2016/17
60 m
nights spent
$ 30 b
projected spend by 2025
staff employed (7.2 per cent of total Victorian employment)
18 m
visitors (15m intrastate, 6.9m interstate)
staff employed, projected to 2025