TAA (Vic) strives to be the leading provider of advice
and advocacy on issues relevant to operators
of 3, 4 and 5 star hotels, motels and serviced apartments in Victoria.
Local focus with national reach
TAA (Vic) provides state specific advice and advocacy to Victorian hoteliers. Through our relationship with the Australian Hotels Association and Tourism Accommodation Australia, TAA (Vic) is also able is able to leverage joint lobbying efforts, resource support and influence on nationally significant issues and opportunities that impact both accommodation hotels and AHA’s increasingly diverse membership of pubs, hotels and related businesses.
TAA is an independent division of the Australian Hotels Association (AHA), with a national office based in Canberra and branches in each state and territory. TAA is a respondent to Federal Industry Awards and related legislation.
Overview of our members
TAA (Vic) has a diverse membership of accommodation
properties, including 3, 4 and 5 star international
accommodation hotels, resorts, apartment style hotels
and similar businesses located across metropolitan
Melbourne and regional Victoria.
TAA (Vic) Council
A voluntary Council give their time and experience to assist in setting the future strategic direction
and determining priority issues for TAA (Vic). This strategy and priorities are reflected
in the TAA (Vic) Strategic Plan.
Dougal has over fourteen years of experience working in senior roles within service based member centric businesses across the hospitality, self-storage and health sectors. Dougal’s career in the accommodation hotel sector included roles in five star hotel properties (Sheraton and Pan Pacific). He also spent time working for William Angliss Institute, Victoria’s specialist training centre for foods, tourism, hospitality and events.
John Sweetman AM
Senior Workplace Relations Advisor
John Sweetman continues to enjoy a long and distinguished career in the hotel industry. He held senior operational management roles with The Federal Hotels Group and Delaware North (Australia) prior to managing the tourism, hospitality and leisure advisory services division of the Victorian Employers’ Chamber of Commerce and Industry (VECCI). Since December 2003, John has provided consultancy services to the hospitality industry, including in the capacity of Workplace Relations Advisor for members of the Australian Hotels Association and Tourism Accommodation Australia. John also holds a number of high profile Board positions and is a fellow of The Catering Institute of Australia, The Australian Institute of Hospitality Management and The Australian Institute of Company Directors.
Workplace Relations Advisor
Membership and Events Coordinator
Ajiah has been a part of the hospitality and events industry for more than five years, and holds a strong passion for industry. Ajiah completed a Bachelors Degree of Event Management and Marketing at La Trobe University. She has worked at iconic Victorian events, including the Australian Open tennis tournament, Taste of Rutherglen and The Ability Festival.
Commercial and Corporate Partners
TAA (Vic) and AHA (Vic) maintain commercial and corporate partnerships
with a wide cross section of key product and service providers to the hospitality industry.
We facilitate a number of opportunities for hoteliers and corporate partners to meet and discuss issues of common interest during the year, primarily through delivery of an extensive calendar of events.
We recognise and greatly value the support of our principal corporate partners.