Our Priorities

To contribute to the enhancement of the business environment in which our members and stakeholders operate, TAA (Vic) has prioritised four matters of national significance and four state specific issues to address in our strategic plan.

National Goals

National Goal One:
Unregulated Accommodation

Continue to work with relevant stakeholders and all levels of government to address the short-stay accommodation issue

Objective 1.1

Work toward achieving parity for all accommodation providers to ensure that residential/commercial and traditional accommodation providers are subject to the same compliance obligations, with regard to food safety, fire safety, disability access, liquor licensing, building development applications, building amenity, employment and taxation provisions.

National Goal Two:
Industrial Relations

Develop an education campaign to help members implement changes to the Hospitality Industry (General) Award 2010 – HIGA.

Objective 2.1

Communicate changes in the HIGA to members to ensure they understand and benefit from them, including in the event that they choose to retain the use of workplace agreements.

National Goal Three: On Line Travel Agents

Continue to advocate the right for hotels to publicise their room rates on their own public website, at whatever price they determine, including lower than rates offered by online travel agents (OTAs).

Objective 3.1

Work with the TAA National Office to keep abreast of developments in their discussions with the Australian Competition and Consumer Commission (ACCC) and support their advocacy efforts, where appropriate.

National Goal Four: Labour force planning

Address labour force planning issues to position the hospitality industry as an employer of choice, able to attract and retain a high calibre of staff at multiple entry points to the industry.

Objective 4.1

Address challenges hoteliers face in attracting and retaining suitably skilled staff to meet the growing demand for hospitality related services  

State Goals

State Goal One: Visit Victoria

Understand the role, performance and structure of Visit Victoria and the fundamental function the organisation plays in attracting meetings, events and visitors to Victoria.

Objective 5.1  

Maintain effective working relationships with key Visit Victoria staff to ensure they are cognisant of the sector’s position when making decisions that impact the accommodation hotel industry

State Goal 2:
Industry Infrastructure

Actively participate in discussions regarding the future development of industry infrastructure, including the Queen Victoria Market, the Melbourne Convention and Exhibition Centre, new rail loop, airport access, load and carriers.

Objective 6.1

Develop relationships and engage with key stakeholders to understand and contribute to the intended scope of works, advising of implications for accommodation hotels  

State Goal Three: Arts and theatre precincts

Lead the hotel industry’s support for the continued development of arts and theatre precincts, as an integral component of the Victorian tourism experience.

Objective 7.1

Position the sector to support the endeavours of key stakeholders, understanding the casual link that arts and cultural events have in driving visitation to Victoria 

State Goal Four: Rising energy costs

Assist members to address rising utility costs, presenting energy and cost saving initiatives that offer alternatives to hoteliers to mitigate market price volatility.   

Objective 8.1

Work with commercial partners to present a range of options to members that enable them to address what they are paying for energy supply, how they can be more efficient with current and future energy usage and how they can, where possible, generate their own energy supply for consumption. 

To view the full 2017/18 TAA (Vic) Strategic Plan please click here