There’s a strong likelihood of a consensus view among stakeholders of the Victorian tourism sector that ‘tennis season’ is broadly very positive for our industry, as almost 750,000 fans will attend the Australian Open.
Seemingly set to coincide with a ‘rise of the mercury,’ the start of the tennis grand slam season for the year heralds the arrival of a wealth of interstate and overseas tennis aficionados, eager to witness their favourite players ‘ply their trade.’ Many take advantage of their time ‘down under,’ extending their stay to maximise their time in the sporting capital of Australia.
Hotels keen to provide guests with an immersive tennis experience work with Tennis Australia and their suppliers to create in-hotel tennis related activations, that allow tennis fans to continue their ‘event experience’ when enjoying the service and surrounds, their accommodation provider has on offer. Indeed, there’s also a high chance they may just get to ‘rub shoulders’ with the many players and officials that also call Melbourne’s hotels ‘home,’ during the two weeks of tournament play.
More than just the provision of accommodation, read TAA (Vic)’s observations on how Melbourne’s hotels create a total event experience for guests during this time.