$465 Million Victorian Tourism Recovery Package

On Wednesday, the Andrews Government announced a $464 million Victorian Tourism Recovery Package that will encourage more Victorian’s to travel within their state and support regional Victorian tourism businesses. 
The tourism package is a welcomed early announcement as part of the upcoming 2021/21 Victorian State Budget. Victorian Premier, Daniel Andrews said, “this funding will help them tourism businesses bounce back from the challenges of this year – welcoming more visitors and more employing more Victorians.” 
Key highlights from the package include: 

  • A $28m voucher initiative that will enable 120,000 Victorian’s to apply for $200 vouchers when they spend at least $400 on stays in regional Victorian accommodation, visits to regional attractions, or on tours.
  • A further $106.5 million in tourism industry support, including $58 million toward a marketing boost for Visit Victoria to promote the state’s appeal to Victorians and, beyond our borders, to all Australians.
  • $149 million to build new visitor accommodation.
  • $47.5 million will build better visitor infrastructure along the Great Ocean Road, $2 million of the allocation will be used to build more campsites along the Surf Coast.
  • $18.5 million Gippsland Tourism Recovery Package will build new accommodation and improve tourism infrastructure across Victoria’s east and support local jobs
  • $150 million Regional Tourism Investment Fund will fund nature-based, First Nations, arts and culture, and food and wine tourism projects, with a further $1.6 million will support First Peoples tourism businesses
  • A further $9.7 million toward boosting the Business Events Program. 

TAA (Vic) General Manager, Dougal Hollis has welcome the package with the associating having made a pre-budget submission to the State Government “we are appreciative that the Victorian Government has responded to our submission to support those businesses in most need.” 
Mr Hollis acknowledged these regional businesses, including traditional boutique and pub-style accommodation hotels, have been some of the hardest hit from the ‘double whammy’ impacts of Victoria’s sever summer bushfire and highly restrictive, but necessary, coronavirus health response. 
TAA (Vic) is engaging with relevant government departments to secure funding support for hospitality and tourism businesses in Metropolitan Melbourne in the wake of COVID-19. 


Click here to read the Premier’s Press Release. 

Click here to read TAA (Vic)’s Media Release. 

Click here to read a related news article from Travel Weekly.

Leave a Reply

Your email address will not be published. Required fields are marked *