About Us

TAA (Vic) strives to be the leading provider of advice
and advocacy on issues relevant to operators
international accommodation hotels, resorts and serviced apartments in Victoria.

Local focus with national reach

TAA (Vic) provides state specific advice and advocacy to Victorian hoteliers. Through our relationship with the Australian Hotels Association and Tourism Accommodation Australia, TAA (Vic) is also able is able to leverage joint lobbying efforts, resource support and influence on nationally significant issues and opportunities that impact both accommodation hotels and AHA’s increasingly diverse membership of pubs, hotels and related businesses.

TAA is an independent division of the Australian Hotels Association (AHA), with a national office based in Canberra and branches in each state and territory.  TAA is a respondent to Federal Industry Awards and related legislation.

Overview of our members

TAA (Vic) has a diverse membership of accommodation
properties, including international accommodation hotels, resorts, apartment style hotels and similar businesses located across metropolitan Melbourne and regional Victoria.

TAA (Vic) Council

A voluntary Council give their time and experience to assist in setting the future strategic direction
and determining priority issues for TAA (Vic). This strategy and priorities are reflected
in the TAA (Vic) Strategic Plan.

TAA (Vic) Chair – Shaun D’Cruz

Executive General Manager, Crown Hotels Melbourne


TAA (Vic) Deputy Chair – Lee Davey 

General Manager –
QT Hotel Melbourne  

Tracy Atherton 

Group General Manager – Jackalope .

Ilan Weill 

General Manager – Grand Hyatt Melbourne 

Karl Unterfrauner

General Manager – Stamford Plaza Melbourne 

Peter Minatsis

General Manager – Sheraton Melbourne Hotel

Justin Phillips

General Manager – Radisson on Flagstaff Gardens Melbourne  

Tim Bilston

General Manager, Amora Hotel Riverwalk Melbourne 

Our Team


Dougal Hollis

General Manager

Dougal has over fourteen years of experience working in senior roles within service based member centric businesses across the hospitality, self-storage and health sectors. Dougal’s career in the accommodation hotel sector included roles in five star hotel properties (Sheraton and Pan Pacific). He also spent time working for William Angliss Institute, Victoria’s specialist training centre for foods, tourism, hospitality and events.


Ajiah Harris

Membership and Events Coordinator

Ajiah has been a part of the hospitality and events industry for more than five years, and holds a strong passion for industry. Ajiah commenced her professional career at TAA (Vic) as a graduate of a Bachelors of Business Degree majoring in Event Management and Marketing at La Trobe University. She has worked at iconic Victorian events, including the Australian Open tennis tournament, Taste of Rutherglen and The Ability Festival.

John Sweetman AM

Senior Workplace Relations Advisor

John Sweetman continues to enjoy a long and distinguished career in the hotel industry. He held senior operational management roles with The Federal Hotels Group and Delaware North (Australia) prior to managing the tourism, hospitality and leisure advisory services division of the Victorian Employers’ Chamber of Commerce and Industry (VECCI). Since December 2003, John has provided consultancy services to the hospitality industry, including in the capacity of Workplace Relations Advisor for members of the Australian Hotels Association and Tourism Accommodation Australia. John also holds a number of high profile Board positions and is a fellow of The Catering Institute of Australia, The Australian Institute of Hospitality Management and The Australian Institute of Company Directors.     

Peter Wade

Manager of Workplace Relations and Culture

With over 30 years of experience in Hospitality specialising in generalist Human Resources roles Peter has worked in Australia and Asia managing the Human Resources function; managing recruitment, developing and establishing procedures and policies during pre-opening, learning and development, industrial relations, employee relations and culture development.

Peter has worked with industry as an adviser with Tourism Training, various International Hotel Schools, including William Angliss and Hotel and Management Institute in Sorenberg, Switzerland and as a judge for the Victorian Tourism Awards.

Working with Hyatt Hotels, IHG, Mirvac Hotels and World Congress Centre Melbourne and Melbourne Exhibition Centre Peter was a member of the preopening teams of WCCM, MEC, various Mirvac Hotels and Interwest Hotels and as Director of Recruitment – Asia Pacific for Hyatt Hotels Peter was actively involved in Hyatt’s expansion in China. Returning from Asia Peter joined IHG as Area Director of Human Resources for 7 properties in Victoria, ACT and NSW.

Caitlin Fraraccio

Workplace Relations Advisor

Caitlin Fraraccio is the most recent addition to the AHA (Vic) and TAA (Vic) Workplace Relations team. She has worked in HR roles within luxury accommodation and entertainment and takes great pride in contributing to the hospitality industry. She has obtained a Master’s in Human Resource Management and Bachelor’s in Psychology. Caitlin is an avid ambassador for mental health awareness and is excited to be able to work on the Creating Mentally Healthy Workplaces (CMHW) Learning Network with the Workplace relations team.

Commercial and Corporate Partners

TAA (Vic) and AHA (Vic) maintain commercial and corporate partnerships
with a wide cross section of key product and service providers to the hospitality industry.

We facilitate a number of opportunities for hoteliers and corporate partners to meet and discuss issues of common interest during the year, primarily through delivery of an extensive calendar of events.

We recognise and greatly value the support of our principal corporate partners.