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TAA (Vic) Special Event – Forecasting Visitor Economic Impacts for Victoria’s Tourist Accommodation Sector 2021-2023

February 25, 2021 @ 10:00 am - 11:30 am


A tailored presentation and report presented by Karl Flowers

  • Thursday 25 February           
  • 10.00am – 11.30am
  • CBD venue – TBC   


TAA (Vic) recently commissioned Karl Flowers to develop a report regarding how key sectors in Victoria’s visitor economy are expected to:

  • Be impacted by the virus-led recession;
  • Recover from the impacts of the virus, and
  • Be different post vs. pre-virus.

The report will address:

Related considerations for business and leisure travel

  • The recovery of business tourism and business traveller sentiment;
  • ‘The mid-week challenge’ – given major normal markets have all been hit hard;
  • Risks for operators when outbound travel recommences;
  • ‘Knock on’ effects, if international borders remain closed in 2021;
  • Impact on event business and related accommodation visitation, including assessing ‘the Zoom factor’;
  • How ‘sharing economy’ competition is expected to be slow to recover (regionally particularly), and
  • Vaccination scenarios – new virus strains and challenges with herd immunity.


Don’t miss what is sure to be an insightful and highly relevant presentation from Karl about his key report findings. Karl will also answer any related questions you may have. An update on topical industry issues will also be provided by Australian Hotels Association (Victoria) CEO, Paddy O’Sullivan and TAA (Vic) General Manager, Dougal Hollis.


About our report author and speaker

Karl Flowers, Managing Director, Decisive Consulting

Karl Flowers has over 25 years’ experience in the provision of tourism industry-specific advice, providing actionable insights on visitor economy data and policy analysis.  This advice has driven a wide range of productive strategies in response to industry challenges and opportunities. He assists key industry stakeholders with tourism forecasting and data analysis; conducts feasibility analysis for potential major attractions and advocates for visitor economy policy change.

For the past 12 years Karl has led his own consulting business, previously having been employed as the Tourism and Aviation Economist for Tourism Australia (7 years) and General Manager – Policy and Research with Tourism and Transport Forum Australia (7years).  He started his career as an economist with Federal Treasury, before working in policy advice and evaluation and being Director Tourism Investment when there was a Federal Department of Tourism. 

Clients in the last year include: City of Melbourne; Victoria University; Victorian Tourism Industry Council; and all but one of the 13 Victorian regional tourism organisations.

He has detailed knowledge of the economics and challenges facing the Australian tourist accommodation sector and is an experienced (and more entertaining than might be expected) presenter, having addressed many industry conferences.


Register here


February 25, 2021
10:00 am - 11:30 am